As Google and other companies begin to build wearable technology like glasses and watches, an industry not known for its fashion sense is facing a new challenge — how to be stylish. Design has always been important to technology, with products like Apple's becoming fashion statements, but designing hardware that people will wear like jewelry is an entirely different task.
In a sign of how acute the challenge is for Google, the company is negotiating with Warby Parker, an e-commerce start-up company that sells trendy eyeglasses, to help it design more fashionable frames, according to two people briefed on the negotiations who were not authorized to speak publicly because the partnership has not been made official. Google and Warby Parker declined to comment.
They join other companies that are grappling with these design challenges, including big companies like Apple, Nike and Jawbone and smaller ones like Pebble, Meta-Watch and Misfit Wearables. Apple, which is said to be making a smart watch, has assigned some of its top designers to make curved glass that is comfortable and aesthetic.
On Wednesday, Google began accepting applications to choose a group of people to buy an early version of the glasses, called Google Glass. It hopes to sell Glass to the broader public this year, according to two people briefed on the plans.
The frames do not have lenses, though Google is experimenting with adding sunglass or prescription lenses in some versions. They have a tiny screen that appears much bigger from the wearer's perspective than it does on the frame. Glass wearers can take pictures or record video without using their hands, send images to friends or post them online, search the Web by voice command and more.
The glasses reach the Internet through Wi-Fi or Bluetooth, which connects to the wireless service on a user's cellphone. The glasses respond when a user speaks, touches the frame or moves the head.
For Google, the glasses are a major step toward its dream of ubiquitous computing — the idea that computers and the Internet will be accessible anywhere, to do things without lifting a finger.
The glasses will eventually incorporate several Google products, which could become more useful when they are in front of a user's eyes rather than on a phone or a computer screen.
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