TORONTO: If matching socks is a daily problem a new app that sorts them into pairs and even lets users know when it is time to buy a new pair may help. The free iPhone app called Blacksocks is the brainchild of the Swiss luxury sock company of the same name to help their customers match socks embedded with a chip.
It tells users which two socks are a pair, the date they were purchased and how many times they have been washed throughout their lifetime. Although some critics may dismiss it as a useless waste of technology, Blacksocks founder and CEO Samy Liechti said it serves a purpose and is fun. "It's a gadget and a lot of people, especially men, like gadgets," he said. "Most of the buyers are tech-savvy early adopters."
Black socks, which are prone to fading more than lighter colours, make up 80% of the men's global sock market, according to Liechti.
"Socks wash out after a while. If customers have several socks from us washed out in different degrees, we thought we should help them sort socks more precisely," he said. A wireless device call the Sock Sorter scans each sock, matches it to its pair and indicates if it is for right or left foot. Users scan their socks until the app notifies them that a match has been found. The device also identifies lone socks and can tell owners when it is time to buy a new pair.
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